# AI Revolution: How artificial intelligence is changing the world of e-commerce and how to deal with it

**Authors:** Natalie Sokolova
**Published:** 21.12.2023
**Reading time:** 12 minutes

> How AI changes e-commerce: personalisation, demand forecasting, fraud prevention, chatbots, and virtual fitting rooms. See practical strategies and insights from leading companies.

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**Tags:** E-commerce, AI

[Read on dev.family](https://dev.family/blog/article/ai-revolution-how-artificial-intelligence-is-changing-the-world-of-e-commerce-and-how-to-deal-with-it)