# Your own channel instead of an aggregator: building a premium foodtech ecosystem for a holding of dozens of brands

**Authors:** Andrey Maksimenko
**Reading time:** 14 min

> How a 40-brand restaurant holding replaced aggregators with its own delivery app — multi-brand architecture, POS-agnostic backend, and 20–35% margin back.

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**Tags:** Delivery & Logistics, Mobile Development, POS & Kitchen Systems, Restaurant Chains & Franchises

[Read on dev.family](https://dev.family/blog/article/own-delivery-channel-foodtech-ecosystem-for-a-restaurant-holding)