# Pay what I want. The story of how and why different brands "play" with offline payment methods

**Authors:** Natalie Sokolova
**Published:** 08.09.2023
**Reading time:** 5 minutes

> From paying by palm to NFC jewelry, see the latest trends in contactless payments and their business impact. Check the full guide on dev.family.

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**Tags:** Payment, E-commerce

[Read on dev.family](https://dev.family/blog/article/pay-what-i-want-the-story-of-how-and-why-different-brands-play-with-offline-payment-methods)