Fashion House

Product page

Everything is minimalistic and functional here. Secondary text blocks open on click and do not overload the overall picture. There is an opportunity to add not only photos, but also videos, which there will me more and more in e-commerce.

When changing colors, only available sizes will be shown, and vice versa. There is a size chart on every page, which will not let you mess up, no matter what markings the manufacturer uses.

Inside of the project: React, API and many integrations

From the user perspective, Fashion House looks like thousands of pages, but technically it is a Single Page Web Application (SPA) built on the React framework. Remember, we mentioned instant filters and website loading speed? This is exactly the result of this development method: pages are refreshed without a total reload.

The website and the mobile app use one API, which allows any changes in the back-end to be applied to both the website and the app at the same time.

Another feature of the project is the minimum of operations through the control panel and a large number of integrations. Due to this the website is very independent: keeping the catalog up to date, processing orders, collecting analytics - everything happens automatically and continuously.

1C and catalog creation

We have a rich experience of working with 1C, though the Fashion House case is a real level up. There are many variables behind each item of clothing, and there are tens of thousands of items in catalogs. The data should be updated almost in real time. But a user sees only relevant data about the product: sizes, colors, stores, where a specific product with the required parameters is in stock right now.

If you don’t hurry to pay, and the last thing leaves the warehouse, you will be promptly notified of this. It is simply impossible to buy missing goods here. We hope that such benefits of civilization will someday reach such services like booking.com.

CRM, marketing and analytics

We make functional business tools that are doing well with data collection and processing. Fashion House already has an advanced analytics system: the customer receives detailed data on which categories and brands are the most popular, who are their users, how much the attraction costs, what products are viewed more often, what goes into the basket.

An email marketing tool is also connected for high-quality dealing with databases via email and sms.

Authorization on the site occurs by phone number. We and most of our clients are in favor of this method of signing in on the site, for a number of reasons at once: no logins and passwords, simple and quick access to your account, increased security, plus only valid users.

Next in line for integration is a CRM system with powerful functionality:

• the simplest possible dealing with orders;
• combining all sales channels and attracting customers from the website and App to the Instagram account;
• segmentation and work with funnels;
• card of each client;
• recommendation management, etc.

Discount system

Here we have disengaged users from plastic discount cards, and the customer from the need to produce them and spend thousands of dollars on it additionally. Now the discount system is a full-fledged online tool connected with 1C, which takes into account dozens of options for different discounts: general, for certain categories, cumulative, personal, etc.

The customer card is now in the App and not only online, but also offline orders are recorded on it. All purchase history is available in the user's profile.

The system of applying discounts turned out to be difficult to implement, but it looks simple for a user. A regular discount on a product, a discount on a card or promotional codes – nothing will be mixed and will be clearly seen while ordering.