AI and UI/UX design trends in 2025: what visual trends will surprise us

Dec 30, 2024

15 minutes

Contents

1. Visual trends
2. Macro typography and visual minimalism
3. Deep gradients and vibrant palettes
4. Transparency and glassmorphism
5. Eco-design and sustainability
6. How to create interfaces with increased interactivity
7. Accessibility and inclusion in design
8. The super apps design
9. New roles for AI in design
10. Designers vs. AI: who will survive in 2025?
11. Conclusion

We continue to monitor UI trends to create beautiful and useful interfaces that not only keep users in the product, but also easily adapt to the influence of the latest technologies. And of course we are ready to tell you about it.

This is Polina Korotkaya from the dev.family. Let's end the year with a big look back. We'll tell you what notable changes and trends we can expect to see in interface design in 2025.

But first, let's remember what 2024 was like. We entered the era of minimalism, 3D graphics, complex gradients and dark themes, micro-animations and glass morphism. Super-interactive websites and kinetic typography were responsible for premium quality and futurism.

Have a look at how it was in the previous article.

Now let's look at the new UI/UX challenges and web design trends that 2025 will bring. Our team suggested focusing on:

Balancing aesthetics and functionality;
Accessibility and inclusion for all users;
Ethical issues around the use of personal data;
Integrating VR/AR and AI tools into everyday work.

Yes, we will continue to use AI to solve various UI challenges, from generating layouts to customising interfaces for users. New technologies such as biometrics and VR are on the horizon, which will open up even more opportunities to create interactive and engaging interfaces.

So, are you ready to see the future web design trends?

Visual trends

Visual trends in 2025 show that only UX/UI design that can quickly meet and adapt to the changing needs of users will be in demand. We will see an even greater focus on minimalism and intuitive interfaces that will change the way we interact with digital products.

Micro-trends

Let's start with a quick overview to show the new web design trends that will be used in 2025, but in a limited context.

Fusion

Bright flat, cyberpunk elements, rave style, kitsch and minimalism all come together in one visual solution. Fusion is a story of bold and unexpected combinations, where the mix of styles not only attracts attention, but also sets new directions in design. This UI/UX trend is suitable for projects aimed at a young audience that appreciates experimentation and a progressive approach. It can be used by clothing brands, art platforms, organisers of festivals and other cultural events to create interface design.

The website of UK creative studio Analogue

Zoccon recruitment automation and optimisation platform

Latest web design trends from Pantone

Pantone has announced Mocha Mousse as the colour of the year. The warm brown hue references all things coffee and chocolate, creating a sense of comfort and premiumisation. Expect to see the hue used frequently in 2025 graphic design trends in interfaces and website design ideas for pastries shops and restaurants, cosmetics and apparel brands, and fintech startups.

Website of Saisei architecture firm

Helper's corporate identity

Avant-garde

Unexpected combinations is another UI-UX trend for current colour schemes in 2025. Designers will experiment with contrasting combinations and create unfamiliar palettes that may have been considered 'wrong' in the past. Today, combinations of brown with fuchsia, gold with ultramarine or beige with acid green speak to the originality of brands and improve website design.

Popin's project management and productivity platform

Avant-garde has also become a creative idea for website design and is well suited to start-ups with innovative products and creative agencies that need to make a big statement and stand out from the competitors with graphic user interface design.

Read more about branding and the importance of being recognisable

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Geometric flat

Simple geometric shapes and primitives are the basis for minimalist yet expressive user interface designs. The modern web design trend gives visuals lightness and makes them easy to perceive. This style can be considered for the design of products where ease of navigation and usability are important. It will therefore be used for banking applications, online learning services and fitness applications.

Website of the French marketing agency Arquen

Doodle & Freehand

Doodles and freehand graphics continue to bring personality and vibrant emotion to digital design. Freehand lines and handwritten elements show how to improve website design by adding a cosy and light-hearted feel. These styles are great for designing interfaces for children's apps and educational platforms.

Australian project on women speakers in parliament Madam Speaker

Next, let's take a look at the key trends that will influence design in 2025.

Macro typography and visual minimalism

Large accent fonts are a trend that has been actively developing this year and will continue to do so in 2025. The basic idea behind macro typography is that text itself is an expressive basis for design. Large, clear and memorable fonts often become the key visual on a page, without additional UI/UX trends 2025, embellishments or other visual elements.

Radiance's platform for growth and development

Creative agency Bruut Media

A platform offering solutions for blockchain applications and decentralised projects Terradactyl

Focus on the text eliminates visual noise and emphasises what is important.The trend is suitable for projects where it's important to convey the necessary information quickly and clearly, making it easier to increase customer interaction. This is why it is used for landing pages and promotional websites, news portals and blogs, fintech projects and educational platforms.

✍ Tip. Do you want to create more harmony between functionality and visual cleanliness of the interface? Assess the importance of each step in the user journey. Use neutral colour schemes and highlight the really important steps with bright accents. Every button should be visible and its function should be intuitive.

Use of grids

In 2025, designers will continue to use grids to arrange blocks in layouts to maintain order and balance in interfaces. The trend will be suitable for news and media sites, as well as retail sites and apps.

Website of the Italian artist and illustrator

Website of the creative studio MOLO

Ocean LDN's website

Deep gradients and vibrant palettes

Gradients are back on UI/UX trends: digital products increasingly feature bold neon combinations as well as subtle transitions that evoke a sunset sky or the depths of the sea. They combine brightness and naturalness to create aesthetically pleasing and emotionally rich interfaces.

Gradients are well suited to mobile applications in the health and wellness category: yoga and meditation, emotional state trackers, fitness and fintech apps. They can also be used in the gaming industry to create gamification elements.

The website of LEEROY, a creative agency from Canada.

Website of the creative company Funkhaus

Transparency and glass effects

With the return of neumorphism and its soft, elegant aesthetic last year, this style will revolutionise the industry: the emphasis will be on more subtle shadows, the addition of glass panels and the combination of 3D elements to create an effect of depth and realism in interfaces. Transparent and glass interfaces will become part of premium UX and great graphic design for websites. This style will be suitable for the development of banking services, health applications or high-tech platforms.

✍ Tip: Don't forget to think about how to increase user engagement on a website – all elements should be clear and functional.

Callfast company website

Mobile app for home devices by dev.family

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Eco-design and sustainability

Designers are looking for natural textures and muted colours that not only help update the website or app in line with current design trends, but also emphasise the sustainability and responsibility of brands. Examples of such interfaces can already be found in eco-shops, clothing brands, education platforms and the health tech category.

The company website of clothing and accessories brand Ecoalf

Ideaape company website

9D meditation mobile app by dev.family

How to minimise digital carbon footprint?

Creating productive and energy-efficient interfaces is the rule of thumb for the latest trends in UX design. Such solutions will help reduce the energy consumption of devices and reduce the digital carbon footprint. Here are some general recommendations on how to work in this direction:

Use SVG or compressed formats

They optimise the amount of data transferred, speed up page loads and reduce server load.

2. Choose minimalism

A simple and clean design with few visual elements and complex animations makes the interface easier to use and pages load faster, reducing energy consumption for rendering and content processing.

3. Work with light fonts

Choose Google Fonts or other system fonts to conserve resources. Working with heavy fonts requires more processing power and energy.

4. Prefer dark themes

The use of dark themes on devices with OLED screens not only reduces power consumption, but also reduces visual strain for users.

How to create interfaces with increased interactivity

Personalisation and intuitive functionality are at the heart of website design for user engagement. Biometrics, rich UX and modular super-apps are no longer a trend, but a quality standard for projects that want to stand out from the competition and add interactivity to websites.

In 2025, interfaces will not only react to user actions, but also anticipate them, offering useful hints and recommendations to create a truly adaptive experience.

3D objects and depths

3D objects add depth to the interface and highlight key elements. This makes it easier for the user to interact with the functionality and keeps the content interesting. These current trends in web design are important for products that require deep engagement.

Website of marketing company Noomo Agency

Dynamic interfaces and full immersion

Dynamic interfaces create an emotional connection with the product, and animation makes any project lively and responsive. For the user, they act as an assistant, helping them to learn the functionality faster.

In 2025, the use of dynamic elements and small animations, such as charging indicators or a pulsating heart on the Like button, will make interaction with the interface more lively and engaging.

Made by Buro website

In addition to micro-animation, fully immersive projects are being developed. In these interfaces, users become part of the digital space and can be fully immersed in a new environment, the realism of which is enhanced by sound effects and music.

Hatom company website

Dynamic interfaces are suitable for projects where it is important to attract and retain the user's attention and provide a memorable experience. That's why they are used in the development of e-commerce and marketplace platforms, games and gamification, educational platforms, interface design for mobile applications, health and fitness, media and entertainment formats. The immersive experience works well in situations where a brand or company needs to tell its story and be memorable to its audience.

Augmented and Virtual Reality (AR/VR)

AR and VR technologies are breaking the borders between the real and virtual worlds. In retail, virtual fitting and product visualisation using AR are no longer novelties, but real assistants that help improve the customer experience and reduce the number of returns.

YourFit by 3DLOOK

In 2024-2025, virtual and augmented reality (VR/AR) technologies in design are also changing the approach to medical education and patient care. Today they are used in the following areas:

Education. Students and practising surgeons are using VR and 3D models to simulate surgeries and medical procedures. This approach allows practitioners to practice potential mistakes and emergencies without risking patients' health, and improves the skills of specialists. Examples: Osso VR и MindMaze.
Psychological help. VR can also help treat pain and phobias by providing patients with a comfortable and safe environment in which to work through their fears.

In 2025, access to technology will be even easier and we will increasingly use it in our everyday lives – for e-commerce, online banking, healthcare and more.

Biometrics in design

The technology simplifies the operation of the device and responds quickly to user actions.

How are biometrics being used today?

Eye tracking. This technology allows interfaces to adapt to the user's gaze and read their signals. For example, Apple Vision Pro (2024) lets you select items by moving your eyes. Eye tracking also opens up new possibilities for creating augmented reality (AR) interfaces where accuracy and responsiveness are important.
Gesture control. Microsoft Kinect and similar technologies allow users to control devices using hand or finger movements.
Adapting to biorhythms. In the future, interfaces will read heart rate, body temperature and other metrics to change content settings according to the user's state. For example, smart watches or wearable devices could track these parameters to change screen brightness or sound levels. And even suggest certain actions to improve well-being.
Emotional Response. The interface will respond to the user's emotional state by scanning facial expressions using front-facing cameras. In this way, the interface will be able to change flexibly according to different situations: it will become smoother and more comfortable when a person is under stress, and conversely – more restrained and optimised in moments of concentration on work tasks.

Accessibility and inclusion in design

In 2025, graphic and web design trends will focus not only on basics like contrast and font customisation, but also on creating universal solutions for different types of users. Let's take a look at the main trends in interactive website design:

Personalisation through AI. Interfaces will adapt in real time to quickly adapt to users with cognitive or physical characteristics.
Voice User Interfaces (VUI). Speech technology will make devices easier to use for anyone who has difficulty using standard keyboard input, especially people with limited mobility.
Mini-interactions and feedback. Simple animations and mini-responses help you get used to the interface faster and make navigation intuitive for all users.
Sustainable and ethical design. Reducing cognitive load and avoiding unnecessary elements will make the interface clear and accessible to all users, not just disabled people.
Adaptive and cross-platform layouts. Interfaces will quickly adapt to different devices, including mobile phones, TVs and other IoT solutions. This ensures greater access to digital content for all users.

These changes will ensure a more inclusive digital experience for all users. So in 2025, we look forward to even more tools for designing website and app interfaces with easily customisable modes and adaptive layouts.

The Super Apps design

Super applications are products with a complex architecture that combine multiple services and allow users to solve a wide range of tasks. In essence, it is a universal solution that combines messengers, online retail, banking and other categories. The trend originated in Asia and is actively developing in the international market.

But since we are talking about design today, here are some things to consider when designing interfaces for this type of application.

Integration of services. The application should have the same style for all connected services, with intuitive transitions between them.
Personalisation. It is important to think about how to quickly adapt to the user's preferences and organise special blocks where they are offered personalised recommendations and content.
Speed and simplicity. The interface should be fast and minimalist so that the user can easily perform any task. This is why we try to eliminate unnecessary 'visual noise' straight away.
Adaptability. The interface should display correctly on different devices, including smartphones and desktops.
Security. The addition of security icons, transaction confirmation systems, and additional notices creates greater confidence in using the product.

Read more about the power of super apps in our article

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New roles for AI in design

In 2025, AI is no longer just a tool to speed up and automate routine processes, but an indispensable assistant. It can be integrated into every stage of a designer's work, from ideation and prototyping to final testing and personalisation.

With AI, designers can more quickly and accurately tailor interfaces to user needs, improve the experience of interacting with products, and create unique solutions to different challenges.

Website of Phopet, a company offering pet care solutions

AI-powered mobile app for finding food recipes

Let’s consider the new skills AI will bring to the design profession by 2025.

Smart personalisation

The use of AI helps modern interfaces quickly adapt to user preferences, behaviour and even mood, making the product experience more personal and comfortable.

What interesting solutions using AI will we still be seeing in 2025?

Adaptive colour schemes. Dark mode automatically switches on in the evening or according to lighting conditions;

Loyalty programme application for a large chain retailer

Personalised content. For example, music apps such as Spotify create playlists based on the user's tastes;

Spotify personalised assistant

Recommendation systems in e-commerce that visually tailor the interface to the customer's interests.

Mobile application for John Dory retail shops

Generative design

AI tools are changing the approach to interface design by taking over routine processes and speeding up development. And designers can focus more on creative tasks to create truly valuable designs.

Here are the most popular UI-technology trends to work with AI:

Services for creating UIs based on text queries. For example, AI-based Figma plugins that provide pre-built layouts based on a description;
Prototype automation. Tools like Midjourney or Stable Diffusion allow you to quickly visualise ideas without having to draw everything by hand;
Realisation of dynamic concepts. Creation of 3D models or complex animations tailored to the user's requirements using Meshy or Tripo tools.

AI assistants and chatbots

Chatbots have become not only more human, but also more attractive. This increases trust and user engagement. As a result, AI assistants such as ChatGPT, Google Gemini and Microsoft Copilot are moving beyond text to offer communication through other content formats.

Голосовой помощник в ChatGPT

Designers vs. AI: who will survive in 2025?

Will artificial intelligence replace designers? On the one hand, AI has learnt to create adaptive interfaces and complex concepts based on huge amounts of data in minutes. On the other hand, creativity, intuition and understanding of human nature are still beyond the capabilities of machines.

As a result, the role of the designer is increasingly shifting to solving real business problems: analysing user needs, determining project success metrics and strategic planning. But that doesn't mean AI has won. It's just that the rules of the game have changed a little.

We recently united all our design expertise and launched Unit37, a separate company that offers a wide range of services and uses the trends described in this article in its work.

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George A.

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But will AI replace everything?

Individual achievements in artificial intelligence are indeed impressive. But it is not yet capable of generating innovative ideas and acting intuitively in complex tasks and projects. The key players in 2025 will therefore continue to be those designers who are able to link their solutions to business objectives, look beyond aesthetics and offer non-standard approaches.

AI won't make designers unemployed. But it will leave behind specialists who don't want to enter the world of the future.

How can a designer succeed in 2025?

Think like a strategist, not a workman.
Master automation and harness the power of AI.
Develop the skills of empathy, analysis and creative thinking.

Remember, the value of design is no longer about perfect gradients, it's about the problem you're solving for the business and its customers.

Conclusion

In 2025, UX/UI design will evolve with new technologies, based on user needs and in line with societal values. We will see more examples of the integration of AI, VR/AR and biometrics, personalisation and adaptability of interfaces, and a combination of minimalism, emotional touches and interactivity.

Visual accents will shift towards original colour combinations, expressive fonts and complex gradients, as well as adding volume to create unique, intuitive and comfortable interfaces.

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