Bayernkraft – Digital Transformation of an Auto Center: From Dealership to Its Own Ecosystem

Bayernkraft is an independent auto center that initially operated as an official BMW dealer. Over time, the company expanded beyond a single brand, launching new directions — importing cars from China, working with Nissan and DePaul brands, as well as detailing services.

The company’s strategy is to move away from the status of a classic auto center and create its own digital ecosystem with a modern customer experience, flexible services, and the ability to rapidly develop new business directions.

Collaboration with dev.family began with the development of a mobile application and gradually grew into a full partnership for business transformation.

• Update the visual and technical appearance of the website.
• Shift the focus from a single brand to a diversified offering.
• Support new business directions: import, detailing, Nissan and DePaul brands.
• Improve legal transparency.
• Optimize customer processes through digital channels.
• Prepare the platform for scaling and marketing growth.

Visual update, technical infrastructure, and clear processes to support new business areas.

The company wanted to depart from the image of a “typical service center” and obtain a modern, lightweight, recognizable website.

We carried out a full redesign of key pages, updated images, added photo and video content, created a new detailing block, and visually shifted the site from BMW-centric to a multibrand positioning.

What changed after the redesign:

• the new visual style became the core of updated communication;
• the site began reflecting the concept of a modern team working at the level of an official dealer;
• engagement increased: the number of new customers almost doubled;
• the site became a full-fledged lead generation channel — most users prefer the “Call” button.

The site is adapted to the company’s strategic focus — developing expertise in servicing Chinese-made electric and hybrid vehicles.

Special attention is given to Deepal, Voyah, and Nissan e-Power.

A complete technical base has already been formed for these directions:

• original diagnostic systems;
• spare parts warehouse;
• staff trained in China;
• a full set of technical documentation.

The website became a tool that demonstrates this expertise, and the architecture allows new brands and directions to be added easily.

After a dispute with a customer, we completely revised the legal section:

• consents, notifications, personal data handling;
• price clarifications and informational character notices;
• disclaimer of public offer;
• correct legal formatting of all forms.

Result: after the updates, the number of disputes did not increase - no claims or complaints.

We reworked the catalog, added car statuses, styled the calendar and forms, integrated exchange rates for automatic price recalculation, connected Yandex reviews, and expanded the admin panel.

The admin panel now allows managers to update services, promotions, banners, pages, exchange rates, and reviews independently - without developers.

Before the app launch, interaction was handled through a call center, which limited scalability.

We implemented:

• online booking for service, diagnostics, and detailing;
• master selection;
• service history;
• push notifications;
• personalized offers.

This made it possible to move away from manual operations and improve service speed. We are now discussing a complete app redesign with the client - a unified personal account, support for all business directions, new architecture, and CRM integration.

This is not a redesign for the sake of visuals.

This is a digital transformation in which:

• the website was updated;
• the legal foundation was strengthened;
• new business directions were added;
• customer processes were optimized;
• a solid base for scaling was created.

The company received a tool that drives growth, trust, and long-term strategy - and already delivers measurable results.