Belbazar – Mobile Application for a Fashion Marketplace
Market Insights
The Belarusian fashion market is actively shifting toward marketplaces: users increasingly choose mobile applications for shopping, and local brands strive to unite under one trusted umbrella brand.
However, unlike major players such as Lamoda or Wildberries, local platforms focus on high–quality assortments, intuitive UX, and an individual approach.
Belbazar occupied exactly this niche: a marketplace that remains “familiar” - understandable, local, and close in spirit to brands and customers.
Launching the mobile application became a step toward forming a stronger connection between the user and the local manufacturer.
How We Met
We met Belbazar when the project already existed as a strong e-commerce platform with a loyal audience. The team was looking for developers who could quickly and seamlessly translate the website into a mobile format while preserving the logic and stability of the current system.
They came to us after becoming familiar with our projects in the same industry, including fh.by - a mobile application for fashion retail where we solved similar tasks. This immediately created trust: we spoke the same language and understood the specifics of fashion e-commerce.
Fashion House
Check out our case study on creating an e-commerce platform for a major retailer
Task
Familiar functionality in a new format
Create a mobile application for customers while preserving the existing website logic.Risk-free integration
Integrate the application with the already prepared API without backend changes.Smooth start without failures
Make the UX simple and familiar for marketplace users, and ensure the launch is fast and seamless for the client’s team.
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Solution
We proposed a two-stage workflow:
- Development of user scenarios, prototypes, business analysis.
- Development of user scenarios, prototypes, business analysis. Design, development, testing, and launch.
The interface is based on e-commerce patterns familiar to users:
- a home page with selections and weekly brands;
- a product catalog with filters and categories;
- product cards with photos, descriptions, and recommendations;
- favorites and cart;
- simple checkout.
Among UX solutions, the client especially highlighted the screen loading speed and the clear catalog structure — the application turned out light and responsive.
Product Features
- The application does not require separate backend management - we integrated with the client’s API.
- Simple architecture ensures reliability and easy scaling.
- Basic product customization was implemented for a limited assortment.
Purchase Process
Belbazar.by operates without built-in online payments. The order is placed in the application, after which an operator contacts the customer for confirmation. Payment is made cash-on-delivery or via a link to an external payment service.
According to the project owner:
“payment is implemented conveniently — through personal account tools of payment services, and we do not plan to introduce other methods yet.”
Team
Technologies
Mobile development: React Native
The essence of the project
Belbazar is an example of how to launch a strong mobile product without unnecessary complexity.
Simple architecture, thoughtful UX, and close collaboration with the client’s internal team made the application stable and convenient for users.
Today it has become a natural extension of the brand — not just a sales channel but a part of the Belbazar user experience, which we are happy to help develop in the future so the client can influence the number of orders, customer retention, and clearly see how their investments in development are paying off.
