Dyne App: User Journey Update for a Restaurant Aggregator

About Project
This is the story of how our team improved the functionality of Dyne App - a web application that works as a restaurant aggregator. It allows guests to view the menu, place an order, pay without a waiter, split the bill, use the loyalty program, and share feedback about their visit. Here’s how small but meaningful changes to the interface and user journey made the experience more convenient for both venues and their guests.
Goals and Objectives
In the old version of the application, users regularly faced the following inconveniences:
- Unclear price and tax breakdown;
- Restrictions when splitting the bill;
- No easy option for cashless tipping;
- A cluttered restaurant page interface.
Our task was to simplify and enhance the key scenarios - from ordering to payment, make the interface modern and engaging, and make working with the loyalty program easier.

Key Results
- Ordering and payment are faster — resulting in higher table turnover and less downtime.
- A transparent pricing structure and convenient bill-splitting reduce disputes.
- A user-friendly interface for tips and bonuses encourages repeat visits and loyalty.
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How We Met Dyne
While working on the Trofi project, we impressed the client so much with our UX/UI design approach that they recommended us to the CTO of Dyne App. At that time, the product already had several “bottlenecks” that were lowering conversion and causing confusion among users. To fix them, our Lead UI/UX Designer Nastya joined the project.
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User Journey
What we changed to make the web application easier to use.
Getting Started
First impressions for guests and convenience for venues.
Connecting to the Aggregator

Restaurant Page


Foodclick: mobile app for reservations, pre-orders and cashless payments in restaurants
More ideas for online aggregators - see the Foodclick case
Order Payment
Fast settlements and cashless transactions.
Price Breakdown
We added an expandable breakdown showing the dish cost, taxes, and options, making the payment process transparent.

Bill Splitting
For guests dining in groups who don’t want to waste time calculating the bill, we introduced a convenient flow. The first person to scan the QR code becomes the admin and selects a payment method:
- Pay for specific dishes;
- Enter the amount manually;
- Split the total amount equally among all guests.
Other guests see the calculated amounts on their smartphones — they just need to scan the QR code as well. If bill splitting isn’t needed, there’s a “Pay in Full” button.


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Tips
In the previous version, guests rarely left cashless tips. We introduced a dedicated widget on the pre-payment screen. It offers preset percentages or a custom amount. Each option is accompanied by emojis to increase user engagement.

Payment Method Integration
Users can choose any available option — Apple Pay, Google Pay, credit card, mobile banking, and others. The displayed payment methods depend on the region and the restaurant’s POS system.

We covered the specifics of online payment integration in this article
Loyalty Program
Dyne App supports three types of bonuses:
- Aggregator (by default);
- Restaurant (optional);
- Vodafone (if the user is authenticated through the operator).
We set up bonus display for each venue and made it easy to switch between them. We also configured usage rules: the Vodafone loyalty program is always available, while users can choose between the restaurant’s and Dyne App’s bonuses.


Mobile app for beverage and snacks saler
Check out our loyalty app case for the Pivtochka chain
The Essence of the Product
Today, restaurant visitors see digital services as part of their overall experience. They expect simplicity, transparency, and flexibility in key actions:
Clear ordering and payment
Transparent bonus management
Easy bill splitting