Dyne App: User Journey Update for a Restaurant Aggregator

This is the story of how our team improved the functionality of Dyne App - a web application that works as a restaurant aggregator. It allows guests to view the menu, place an order, pay without a waiter, split the bill, use the loyalty program, and share feedback about their visit. Here’s how small but meaningful changes to the interface and user journey made the experience more convenient for both venues and their guests.

In the old version of the application, users regularly faced the following inconveniences:

• Unclear price and tax breakdown;
• Restrictions when splitting the bill;
• No easy option for cashless tipping;
• A cluttered restaurant page interface.

Our task was to simplify and enhance the key scenarios - from ordering to payment, make the interface modern and engaging, and make working with the loyalty program easier.

While working on the Trofi project, we impressed the client so much with our UX/UI design approach that they recommended us to the CTO of Dyne App. At that time, the product already had several “bottlenecks” that were lowering conversion and causing confusion among users. To fix them, our Lead UI/UX Designer Nastya joined the project.

What we changed to make the web application easier to use.

First impressions for guests and convenience for venues.

Fast settlements and cashless transactions.

We added an expandable breakdown showing the dish cost, taxes, and options, making the payment process transparent.

For guests dining in groups who don’t want to waste time calculating the bill, we introduced a convenient flow. The first person to scan the QR code becomes the admin and selects a payment method:

• Pay for specific dishes;
• Enter the amount manually;
• Split the total amount equally among all guests.

Other guests see the calculated amounts on their smartphones — they just need to scan the QR code as well. If bill splitting isn’t needed, there’s a “Pay in Full” button.

In the previous version, guests rarely left cashless tips. We introduced a dedicated widget on the pre-payment screen. It offers preset percentages or a custom amount. Each option is accompanied by emojis to increase user engagement.

Users can choose any available option — Apple Pay, Google Pay, credit card, mobile banking, and others. The displayed payment methods depend on the region and the restaurant’s POS system.

Dyne App supports three types of bonuses:

• Aggregator (by default);
• Restaurant (optional);
• Vodafone (if the user is authenticated through the operator).

We set up bonus display for each venue and made it easy to switch between them. We also configured usage rules: the Vodafone loyalty program is always available, while users can choose between the restaurant’s and Dyne App’s bonuses.