“They were responsive and prompt guys who made sure that the work was done well and even perfectly".
Mobile app for beverage
and snacks saller
Key achievements
What’s more powerful than just creating a mobile app for saving discounts? Turning it into an engaged community of beer lovers, where customers share impressions, leave thousands of ratings and notes about new brews, and help the brand grow.
As of November 10, 2025
385K+
active app users
4M+
purchases processed through the system
64K
reviews and product ratings left by users
So far, the Beerpoint app has collected over 64 000 customer reviews, 6 500 private tasting notes, and continues to grow.
Each store receives around 240–360 ratings and marks, giving managers a clear, data-driven picture of quality and satisfaction.
This way we transformed a loyalty program into a living ecosystem where users not only buy but interact, recommend, and co-create the brand experience.
The results we came up with
No to plastics, fat wallets and missed discounts.
Yes to a handy application and a discount card always at hand, as well as the possibility to track that free 15th liter.
Just a convenient app that’s always at hand — and now backed by millions of completed purchases and thousands of engaged users. It has become much more than a loyalty tool — it’s a digital community built around great beer and customer experience.
The Perfect Retailer Loyalty Program App
To find out more details, explore this:
What happened next?
The app was working perfectly, and user engagement was growing rapidly. In 2022, the client decided to introduce new capabilities to make it even more convenient and effective.
When the project started, the Beerpoint chain included 189 stores. Today, with the loyalty app becoming a key communication and sales channel, the network has expanded to 211 locations nationwide. This growth reflects not only the client’s strong business performance, but also how the digital transformation and customer data from the app supported further expansion.
As of March 23, 2022
32K
total users
26K
daily active users
As a result of the new release, the app now has the following features:
What about the latest improvements?
In 2023, the client came back with the idea of making bonus earning more game-like, in line with emerging trends in loyalty program development.
But such improvements also required some interface changes.
And here are some results after gamification release:
from 2.5 to ~3
Items per order increase
~40%
MAU increase
~10%
average bill increase
So we’ve added:
The prize sector, or how to make the user want to buy from you
To find out more details, explore this article:
Used technologies
Frontend: React Native.
Backend: PHP, Laravel.
Databases: PostgreSQL, Redis.
Server: Docker, Kubernetes.
Team
Our mobile lead Maria Sidorevich was in charge of the frontend. Backend: Ilya Zavilensky. The app's visual concept was created by an outsourced designer.
Initial team:
Maria S.
Mobile
Ilya Z.
Backend
Max B.
Management
Further work on new features:
Eugene S.
Mobile
Slava P.
Backend
Nastya P.
Design
Alexey D.
QA
Maksim L.
Management
Product specifics
The proposed development approach helped the client synchronize all business processes within a single application.
Fast updates
Immediate processing
Quality control
Cross-platform app
Find out more about the Beerpoint app design on our Behance
We've outlined all the interface specifics and how we realized all the features